Our business model allows us to offer very competitive ad rates for our advertisers. Put simply, we offer ad solutions for every budget.

There are several reasons we can offer such cost effective rates.

Targeted Distribution- 100% of our directories go to people who are actively seeking goods and services for infants, kids and children in the Greater Springfield area. You don't pay for the printing and distribution of a publication to disinterested parties. Our distribution locations were chosen to ensure a continuous flow of new prospects to your business every month.

Ad Oriented- Our publication is advertisement driven, not editorial driven. You don't pay for expensive editorial content that detracts from your selling message and dates the publication. Our directory format has a useful life of months, not days or weeks.

Frequency is key to any successful advertising program and we provide a long shelf life and vibrant vehicle for your advertising message – you reach active buyers month after month! Just call or email us for a current rate card to learn how you can put the power of The Kids Directory to work for your business.

Please feel free to contact us to request more information.

Phone: 417-234-5040

Mail: The Kids Directory
P.O. Box 1198
Nixa, MO 65714

Email: Kathy@springfieldkids.com

#1 Published Locally!
We are published locally by parents who know what busy parents want and need!

#2 COLOR SELLS!
*People are 55% more likely to pick up a full-color piece of advertising first.
*Color can improve brand recognition by up to 80%.
*Color increases reader attention span by up to 82%.
*Decision-making improves by 70%.
*Reader retention increases by 78%.
*Comprehension and recognition improve by 27% over bold text and 35% over contrasting fonts.

#3 NO EXTRA CHARGE FOR FULL COLOR!
Full color ads on glossy, magazine-quality paper. Not overpriced ads on newsprint. Compare our ads to our competitors and you'll be pleasantly surprised.

#4 Quality Counts!
Your ad is always full color and printed on magazine-quality, glossy paper – not newsprint.

#5 Easy to use - Easy to keep!
It is a convenient digest size designed to fit into mom’s purse or your car’s glovebox.

#6 FREE web site ad!
Free listing on our web site at www.springfieldkids.com. Free link to your web site!

#7 Monthly Distribution is key!
We work harder than any other publication that is targeted to the parents. The Kids' Directory reaches active buyers month after month! We distribute on-time and all over the Greater Springfield region. A few of the more than 175 locations we distribute to include:
* All of our advertisers
* Pediatrician/OB-GYN offices/Dentists/Urgent Care Clinics
* Daycare/Childcare/Learning Centers/Nursery Schools
* Maternity/Infant/Children's Retail Stores
* Museums, Dickerson Park Zoo, The Discovery Center and more!

#8 Unnecessary Content costs!
Why spend your advertising dollars to help pay for articles? With the Kids' Directory, your ad is not hidden by lengthy editorials that compete for the reader’s attention.

Hidden Values, our parent publisher has more than 15 years of experience in more than 80 markets nationwide – we know what works. We can help YOU reach NEW customers month after month!

#9 Long Useful life.
Like a phone directory, it has information in it they are going to need throughout the year. Also, our directory is indexed to assist buyers in finding your ad.

#10 SERVICE REALLY DOES MATTER!
Questions, concerns, distribution and billing...NO HASSLE, just professional, friendly service!